THE HISTORY OF STOCK

DRINK WITH MODERATION


Manufacturer Disclosure
This aspect, allied to the ability of Lionello Stock in advertisement, were highly important for the expansion of Stock.

Lionello Stock had practiced, in a rudimentary way at that time, the basics of advertising by sending bottles of the product to opinion leaders. Among those people there was the greatest Italian poet Gabriele D'Annunzio who was already an unconditional fan of Stock 84.

Moreover Lionello ordered the confection of "Cartelloni” (hoardings) to promote the company in the main Italian cities. This action was unusual at the time however it contributed a lot for the brand’s propagation. Besides this type of advertisement, Stock was present at the neorealistic era of Italian films.
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